Momentum Carries MCUs Into 2011

Phoenix, Arizona February 8, 2011 - Microcontrollers (MCUs) are a class of chips that we use everyday without even thinking about it. We take them for granted, yet they make our lives so much easier. These smart chips help control our hard disk drives, printers, ATMs, TVs, MP3 players, refrigerators and other computing and consumer devices. Who can live without their cell phone or their DVR? What about their car? The largest market for MCU sales, automotive, has had a major impact as car manufacturers have seen strong world wide resurgence in sales in 2010. Automotive MCU sales grew 46.2% in 2010. Semico sees continued strength in this market as car sales continue to recover and more electronics are added per vehicle.

As a whole, MCU market revenues will continue riding the momentum gained in 2010, with a 36.5% growth, to 12% growth in 2011. The region contributing the most to this growth is Asia Pacific, which grew 47.2% in 2010. Driving the growth in Asia Pacific was the Multipurpose segment (Industrial Control).

Semico Research is proud to release a brand-new report covering the entire MCU market, MCU End Use Markets: Where is the Growth in a Changing World? This data-rich study includes both a Word document and an Excel workbook with all the data and charts easily accessible.

Different segmentations of the MCU market are included:

• Units, Revenues, and ASPs, 2004-2015
• by 4-bit, 8-bit, 16-bit, and 32-bit+
• by geographic region
• by end-use market (Computer, Consumer, Wireless, Wired, Automotive, IC Card, Multipurpose)
• and various combinations of the above.

For additional information or to purchase this report, please contact us at jfeldhan@semico.com or 602-997-0337.

About Semico
We are a semiconductor marketing & consulting research company located in Phoenix, Arizona. Semico was founded in 1994 by a group of semiconductor industry experts. We have improved the validity of semiconductor product forecasts via technology roadmaps in end-use markets. Semico offers custom consulting, portfolio packages, individual market research studies and premier industry conferences.