The cell phone market is separated into three categories, based on their total semiconductor dollar content over the forecast period. The three categories are basic, mid-range, and high-end. Mid-range cell phones have a total semiconductor content of $20 to $60 and will have a 2010-2014 CAGR of 2.3%, reaching ~755m units in 2014.
The Executive Briefs cycle through 33 markets per year. Our analysts look to the segments that account for >80% of semiconductors, meaning our list of markets is fluid; we’re constantly adding new high growth markets to the list.