Phoenix, Arizona February 8, 2011 - Microcontrollers (MCUs) are a class of chips that we use everyday without even thinking about it. We take them for granted, yet they make our lives so much easier. These smart chips help control our hard disk drives, printers, ATMs, TVs, MP3 players, refrigerators and other computing and consumer devices. Who can live without their cell phone or their DVR? What about their car? The largest market for MCU sales, automotive, has had a major impact as car manufacturers have seen strong world wide resurgence in sales in 2010.