Semico Executive Brief: DVD Video Players

As usual in the electronics industry, the new generation of technology is due to replace the old. Blu-ray is in, and DVD is out. DVD players will see units declining in 2011 and by the end of the forecast period 18.4 million players will ship, most of which will be produced in Asia Pacific.

The Executive Briefs cycle through 33 markets per year. Our analysts look to the segments that account for >80% of semiconductors, meaning our list of markets is fluid; we’re constantly adding new high growth markets to the list.

Each Executive Brief follows the same format with 4 pages of information filled with tables and figures including:
• Table: Forecast by Units, Revenues, and ASPs
• Table: Semiconductor Content
• Table: Geographic Production
• Figure: 2010 Semiconductor Content % of Total
• Figure: Semiconductor Dollar and Unit TAMs in Millions
• Figure: Quarterly Geographic Change
• Figure: Semiconductor Wafer Demand by Process Node

These markets are taken from the Semico MAP Model, our online database that is updated throughout the year and tracks a 5-year production forecast and 5+ years of history. Our forecast includes a geographical breakout including: The Americas, Asia Pac, China, Europe, and Japan.

Together, the Executive Briefs include ~300 tables and figures & 132 data rich pages.