As we enter into the new year of 2016 with the worldwide economic cloud of uncertainty hovering like an unregistered drone, particularly in China, CES was still setting records. Bustling with over 170,000 attendees and over 3600 companies displaying their new products, the event was as hectic as ever.
There was a big showing from all the major automotive manufacturers and suppliers. Companies were showing off their new electric vehicles and virtual reality displays of autonomous driving concepts.
Innovations that I found notable revolved around new dashboard layouts and instrumentation displays including avionic heads-up displays that provide the driver with navigational information, safety, speed and personal communication information. In addition, several companies are introducing night-assisted vision systems. The goal of these systems is to provide information and access to accessories without having the driver take their eyes off the road. As well as providing a safer driving experience, these systems reduce drivers’ stress and improve the driving quality and experience.
Even though Tesla has located its battery manufacturing plant in Nevada, and they just recently announced a new vehicle, they were conspicuously absent at CES. . While Tesla is leading the industry in the vehicle electrification race, many of the big players are directly targeting them.