Apple reported in its last financial results that as of June 26, 2010 it has shipped 3.27 million iPads. This is the first quarter of availability for the iPad. It is shipping at the rate of about 1 million units per month. However, keep in mind that there was a large amount of pre-orders prior to its April launch.
The question is can Apple ramp up production to meet demand? Apple’s Steve Jobs has stated since its launch that demand for iPad has been stronger than expected. Apple has been rolling out iPad to markets outside the US in select countries at different times rather than an all out world wide blitz. On May 28 Apple made iPad available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. On July 23 Apple extended this to Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore.
This steady roll out may help Apple manage its supply issues. Recently, the supplier of the iPad’s display, LG said that it was unable to keep up with demand. Apple has signed on Samsung as a second manufacturer. Flash memory is an important component for iPad. There has been strong demand for Flash for many devices. Apple’s iPad has to compete for this supply.