The Great Semiconductor Migration

Phoenix, Arizona December 6, 2011 - In previous forecast periods, there have been dozens of products that have lead innovation within semiconductors. Affectionately called "Splitters" by our Senior VP Morry Marshall, consumers have historically demanded a variety of mobile devices to fit their needs.

No more. We're in a revolutionary period of content distribution and as the old saying goes, content is king. To adapt, OEMs are going to need new strategies that understand not only how to market to consumers, but how their needs are evolving, and how they can foresee solutions.

Semico tracks 13 different mobile devices that are the forefront of innovation. As a whole, this segment will grow 7.0% between 2011 and 2015. Of those markets, many will suffer from convergence, with camcorders, PMPs, MP3 players, GPS, basic cell phones, mid-range cell phones, and even netbooks all showing declines.

You may think semiconductors are all migrating solely to smart phones, but the highest growth markets also include e-readers with a 35.7% CAGR, and tablet PCs with a 29.3% CAGR.

Semico has combined 13 different mobile devices into a new study, Mobile Devices: The Great Migration. In the study, Semico shows which trends are driving innovation throughout the supply chain as total box revenue reaches $565 billion dollars in 2015.
This study is 80 pages long and contains 61 figures and 40 tables. The first section covers the evolution of the consumer market including trends in content distribution, broadband, convergence, and regional purchasing. The next section covers semiconductor migration by technology.

This report comes directly from our MAP Model, and provides units, dollars, and ASPs for Analog, Discretes, DRAM, EEPROMs, Flash, MOS Logic, MOS Micrologic, Optoelectronics, Sensors, and SRAM for 13 mobile devices including Digital Cameras, Camcorders, PMPs, MP3 Players, Handheld Consoles, GPS, E-readers, Basic Cell Phones, Mid-Range Cell Phones, High-End Cell Phones, Notebooks, Netbooks, and Tablet PCs.

For more information contact: Jim Feldhan at 602-997-0337 or jfeldhan@semico.com.

About Semico
We are a semiconductor marketing & consulting research company located in Phoenix, Arizona. Semico was founded in 1994 by a group of semiconductor industry experts. We have improved the validity of semiconductor product forecasts via technology roadmaps in end-use markets. Semico offers custom consulting, portfolio packages, individual market research studies and premier industry conferences.