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April 2009

Gasoline Efficiency or Hybrid Electrics: Which Should Have Higher Priority?

There is a great deal of public and political enthusiasm for hybrid electric vehicles.  This is founded on the idea, no doubt true, that hybrid electric vehicles can reduce gasoline consumption and dependence on imported oil in the United States.  But are they the best short term solution?   In the summer of 2008 when gasoline exceeded four dollars per gallon in the U.S., there was a surge of interest in smaller, more fuel efficient cars and hybrid electric cars.  Gasoline prices have returned to about two dollars a gallon, but many consumers now believe it is only a matter of time before prices go up again.  Previous gasoline crises, however, have shown that consumers have a very short memory for pain.  Based on past behavior, there is a good possibility that consumers will return to larger cars, pickup trucks and SUVs if gasoline prices stay low for three or four years.  To be ready for that possibility and still be able to reduce pollution and dependence on foreign oil, it is essential that those vehicles have better fuel mileage.   There are several emerging technologies that can significantly improve the efficiency of gasoline engines in the short term: gasoline direct injection; dual clutch transmissions; electronic valves and electrically powered auxiliaries for example.  Together these technologies could improve gasoline mileage by 15% to 25%.  The engineering investment to bring these technologies to market is much less than the investment needed to further develo

Where Do All the DRAM Go?

New Semico Report Identifies the End Market Applications that Use DRAM

Phoenix, Arizona April 24, 2009 - It is not a surprise that this year the DRAM market will fall below 2008 levels for both units and revenues. Semico Research Corp. is forecasting DRAM revenues to decline in excess of 20%, while unit volumes will only drop 6% compared to last year. However, the DRAM market will rebound next year. Semico predicts DRAM revenue growth of 26% and unit volume to increase over 50% in 2010. A key question is “Where will all the DRAM go?”

System(s)-on-a-Chip: A Braver New World III

The SoC market grew at just a 5.5% rate in 2008, much lower than historical trends due to the slowing of the worldwide economy. In fact, 2009 will see the SoC exhibit negative growth for the first time since the SoC design methodology became a market, declining 19.1%. 2010 will see a return to growth with a modest 9.5% increase.

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Semico’s Automotive Database Identifies Semiconductor Opportunities

Phoenix, Arizona April 6, 2009 - From Miatas to Peterbuilts, there are semiconductors in every automotive vehicle. Some of the applications are mature such as engine control units and transmission control units. These applications will grow at the same rate as the total automotive market; at a CAGR of less than 1% for 2008 through 2013. Other applications are in their introductory phase. Adaptive braking and drive-by wire throttles are examples. These applications will grow at CAGRs of 40% to 60% for 2008 thorough 2013.

Semiconductor Intellectual Property: Changes in Market Direction

The 3rd Party Semiconductor Intellectual Property (SIP) market grew at just a 4.8% rate in 2008 as the global economic situation affected every part of the semiconductor market. This growth rate is much lower than historical trends and is forecast to extend into 2009 with only a 2.9% increase. However, the low growth rate for this year is a testament to the overall importance and strength of SIP as most other market segments are declining today.

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The Semiconductor Industry Must Fully Transition to System-On-Chip

New Semico Report Series Offers Data and Perspectives to Help Make the Transition

Phoenix, Arizona April 2, 2009 - Semico Research, in conjunction with Advance Tech Marketing, announced today a new series of reports that offers unique information, market data, and insights as the semiconductor industry continues to transition to System-on-Chip (SoC) style methodologies for chip development.

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