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Semico is a semiconductor marketing & consulting research company located in Phoenix, Arizona. We offer custom consulting, portfolio packages, individual market research studies and premier industry conferences.

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Semico IMPACT Smart Lighting 2014


Venue: Biltmore Hotel & Suites, Santa Clara, CA
Date: Wednesday, April 23rd, 2014
Register: $45 Preregistration or $75 at the door. 

The Smart Lighting Series will focus on the revolution of the Solid State Lighting (SSL) industry and how it relates to building automation and the Internet of Things (IoT).  

Terrifying Robots: Part 6

This robot is a mix between adorable and terrifying.  Its slow, almost ponderous crawl forward before it pauses to split open its head and do a little twirl before withdrawing all its limbs and rolling down hill...only to show that on flat land it can easily chase down a little kid.

No I'm just kidding, theres nothing adorable about this thing.  In fact, are you with me in thinking that with the high pitched noise its making, we're looking at the first generation of Screamers? 

Reduce Energy Consumption with Intelligent Lighting Systems

In the United States alone, the Energy Information Administration estimates that in 2011, we used 461 billion kWh to light our residential and commercial properties. That equals about 12 percent of the total electricity consumed in North America.

Our first response to these numbers is to reiterate to ourselves that we should be turning off the lights when the rooms are empty. But that really depends on the light bulb you have installed. For example, with an incandescent light bulb, you have a 90 percent energy loss when it’s on, so keep that thing off as much as possible. Halogens, too, should be turned off whenever possible. Yet, when it comes to compact fluorescent lights (CFLs), they can consume more energy by being turned on and off than by just staying on, depending on how often you turn them off (Hint: If you’re coming back into the room in 15 minutes, leave it on).

The recommendations are confusing, and if you’re like me, you don’t pay attention to the type of light you have in the room. And maybe, like me, you hear your father’s voice yelling in your head to “turn off that light” every time you leave the room. Bad advice, since now I’m turning on and off my hallway CFL light bulb a few dozen times a night as I pass in and out of rooms.

Smart Light, Smart Buildings and Internet of Things

Often discussions about the Internet of Things (IoT) tend to be very generalized and hard to get your arms around.  After all, when you’re talking about everything, its difficult to get specific.

Semico IMPACT Smart Lighting, which takes place on April 23rd, will approach the IoT from the perspective of a single, growing market segment—Smart Buildings.  This is a new market with the potential to create new business opportunities for Silicon Valley companies.

Terrifying Robots: Part 5

You know what I just love about this pole dancer?

No, not the jazz hands.

Not the outfit either. 

The dance? It does dance better than I do, but no. 

What I love is that it has facial recognition software so it can pick out the people in the mirror and stare intently into their eyes while it does its thing. 

This is especially so creepy because its devling into the "uncanny valley," a phenomenon that happens when a creation looks very close to human, but there is something "off" about it, that makes us uncomfortable. 

(source: CNET)

Wafer Demand Summary and Assumptions 1Q14

The Wafer Demand Summary and Assumptions is a quarterly publication. It includes an excel spreadsheet with annual wafer demand by product by technology from 2002-2018. Product categories include DRAM, SRAM, NAND, NOR, Other Non-volatile, MPU, MCU, DSP, Computing Micro Logic, Communications, Other Micro Logic, Programmable Logic, Standard Cell, Gate Array, Analog, Discrete, Optoelectronics, Digital Bipolar. In addition, there is a five-page summary write-up providing the major assumptions behind the forecast and changes from the previous quarter.

Table of Contents: 

Analog Forecast, Products, Suppliers and Foundries, Vol. 1

As electronic systems evolved to mobile devices the importance of analog has grown.  Interfacing with the real world via cameras, touch, gesture controls, audio and video applications all require analog functionality.  Power management IC’s are critical to the success of these devices.  These growing applications have added significant volumes to the analog unit sales. 


Table of Contents: 

Terrifying Robots: Part 4 - Because Tennis Used to be Boring

Have you seen this video?  I think this robotic arm is mocking Timo Boll.  And I guess this is ping pong, not tennis, but now I really want to watch a robot compete in a tennis match.  Its all I've been thinking about, all day.  

Did he cheat at the end?  I don't know the rules of ping pong, but that's my hypothesis.  

It'd be interesting to see an actual match when the robot has a learning system built in.  And by "interesting" I mean "amazing, someone do it now." 

Lighting Agenda

7:30am - 8:30am

Registration and Continental Breakfast (Preregistration $45 - register here!)

Terrifying Robots: Part 3

When Adrienne first let me know about termite robots, I was ready to see something like the previous post on roaches.  

I was pleasasntly surprised to read these are just termite-inspired robots, not actual termites with controls attached.


And they're kind of adorable.  

But this is the Terrifying Robots series, afterall, so what do we have to fear from these little creatures? 

HOW ABOUT THE FACT THAT THEY'RE SOCIAL?  They learn by monitoring their environment and each others actions.  Social, learning robots are always terrifying because what happens if someone goes in and changes their code?  What if their orders get changed?  Has no one seen Eureka and the little robot mites? 

Of course, not having to send humans into dangerous environments to do construction is a benefit, but that's always how these robotic revolutions start, isn't it?  Take a look: 



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